Guests of Riyadh forum visit marvels of AlUla

RIYADH: The Saudi Ministry of Hajj and Umrah is the sole Saudi participant to win a 2024 World Summit Award in the Culture and Heritage category, thanks to its “Nusuk” platform.

The project competed against over 900 technical submissions from 160 countries.

Launched in 2003 and with more than 186 countries participating, the prestigious WSAs are held biennially and recognize impactful digital initiatives. They seek to bridge the global digital divide by honoring smart applications and creative online content. The WSAs are a key UN initiative, supported by the International Telecommunication Union.

The award reflects the Kingdom’s pioneering strategy in developing innovative technological solutions aimed at enhancing pilgrims’ experiences and highlighting cultural and heritage values.

It underlines the Saudi Ministry of Hajj and Umrah’s efforts to drive comprehensive digital transformation, in alignment with the goals of Saudi Vision 2030.

“Nusuk” is a suite of innovative technological solutions which facilitate the performance of pilgrimage rituals, address challenges and enhance operational efficiency.

It has already advanced significantly with the development of pioneering systems such as the Nusuk Card, Nusuk Masar and crowd management systems.

It also focuses on highlighting the Prophet’s biography and cultural landmarks in Makkah and Madinah, featuring more than 150 museums, monuments, restaurants, cafes and tourist destinations, among other notable sites that enrich the user’s experience.

Over 400 licensed guides are affiliated with the platform, offering customized excursions throughout the Kingdom to pilgrims.

The Ministry of Hajj and Umrah has said it is very proud of its achievement and reaffirmed its ongoing commitment to developing technological solutions that ensured the sustainability of the Hajj and Umrah sectors, facilitating easy access to smart services and ensuring a smooth and tranquil performance of the rituals.